Advertising Law (Fried/Batchoo)
Faculty
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| Jennifer Fried Legal Practice Skills Visiting Senior Lecturer jenniferfried@gmail.com |
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| Lystra Batchoolystra_batchoo@hotmail.com |
Additional Information
Skills Training
Oral Presentations
Team Projects
Drafting Legal Documents
Expository Writing
Grading
25% Participation,
30% Paper,
45% Other (45% of the final grade will be based on a simulated mock hearing (25% total) and two short response papers worth 10% each (20% total))
No
Class meets in person.
Course Continuity
Students are encouraged to stay home if you are ill or experience flu-like symptoms. If you miss a class for any reason, it is still your responsibility to make up the work missed.
I offer the following to students who miss class due to illness:
- If you are absent, due to illness or some other unavoidable circumstance, email me and I can ask for volunteers among your classmates to share their notes with you.
- If you are absent due to illness or some other unavoidable circumstance, email me and I can make PowerPoint slides or other class materials available to you.
Meeting Times/Location
M 4:30PM - 6:30PM
Tanenbaum Hall 112
Category
Seminar
Credits
3.0
Whether it's a commercial on Super Bowl Sunday or a fleeting Instagram story, compelling advertising can buy valuable brand exposure. Without proper legal counsel, however, advertising campaigns can expose marketers, publishers, and media companies to significant risk. False advertising can usher in regulatory actions, class action lawsuits, or competitor-initiated challenges. Managing these risks requires knowing what an advertisement can say, what kind of substantiation is necessary, and which parties are responsible for the messaging.
This practice-focused seminar will introduce students to the legal issues that face marketers and media companies - issues that arise every day in legal departments across the country and around the world. Topics include claim substantiation, comparative advertising, puffery, testimonials and endorsements, influencer marketing and the creator economy, consumer protection concerns, and First Amendment issues. The course will also cover the patchwork of tribunals and enforcers that regulate advertising in the U.S. Students will participate in a simulated mock hearing that requires either challenging or defending a hypothetical advertising campaign. Guest speakers will share their experiences from the public and private sectors.
Skills Learning outcomes: Demonstrate an understanding of the individual course skill; Demonstrate the ability to receive and implement feedback; Demonstrate an understanding of how and when the individual course skill is employed in practice.
Intellectual Property and Technology Law Learning outcomes: Demonstrate a core understanding of intellectual property law; Perform legal analysis in the context of intellectual property law; Communicate effectively on topics related to intellectual property; Demonstrate an understanding of the interconnection between technology and intellectual property, and how they affect other areas of law and society.
Perspectives on the Law Learning outcomes: Demonstrate an understanding of how the law affects, and is affected by, the individual course topic; Perform legal analysis in the context of the individual course topic; Communicate effectively on the legal and other aspects of the individual course topic; Demonstrate the ability to use other disciplines to analyze legal issues relevant to the individual course topic, including economics, philosophy, and sociology, as appropriate.
Administrative and Regulatory Law Learning outcomes: Demonstrate a core understanding of administrative and regulatory law and the administrative process, including the role of statutory authorization and work of administrative agencies; Perform legal analysis in the context of administrative and regulatory law; Communicate effectively on topics related to administrative and regulatory law; Demonstrate an understanding of the role administrative and regulatory law play in our legal system and in society as a whole.
Textbooks
"Advertising & Marketing Law: Cases & Materials, 7th Edition" by Eric Goldman and Rebecca Tushnet |